Respond faster
Give customers useful answers from approved business knowledge at any time.
Preparing SAM in a Box…
Early access workspace
Preparing SAM in a Box…
Early access workspace
SAM provides live, grounded website chat for sales and customer service, with conversation history, lead capture, and human handover.
Early access. Live AI website chat is available now; external business-system integrations and autonomous operations remain planned.
Sales Agent
Northstar Cloud · Demo
Intent
Growth plan
Lead
Captured
Handover
Available
Practical outcomes
SAM is designed around measurable customer journeys, clear permissions, and human judgement.
Give customers useful answers from approved business knowledge at any time.
Ask focused questions, identify intent, and prepare the right next step.
Capture structured customer context now while operations automation remains in development.
Set permissions, require approval, and hand over whenever judgement is needed.
Your team
Sales and Customer Service are available for grounded website conversations. Operations and Owner Assistant automation remain planned.
Answers product and service questions, qualifies interest, recommends a next step, and captures leads.
Answers approved questions, collects relevant information, assists with standard requests, and escalates difficult cases.
A planned automation role for repetitive customer workflows. It is not a public website-chat agent yet.
A planned workspace automation role for summaries and configuration guidance. It is not a public website-chat agent yet.
How it works
Start with your business context, then decide exactly where SAM can answer, recommend, prepare, or escalate.
Horizontal by design
Businesses configure SAM around their own products, services, customers, markets, and operating model.
Universal customer journey
A reusable flow that adapts to the business instead of hard-coding one industry's process.
Step 1
Conversation
Step 2
Qualification
Step 3
Recommendation
Step 4
Lead or handover
Step 5
Human approval
Step 6
Follow-up
Planned operations workflow
Prepare a tailored proposal
Control and trust
SAM is being designed for auditable work, permission checks, and organisation-level separation.
Works with your business
Grounded chat is available on the SAM in a Box website. External CRM, email, ecommerce and other business-system integrations remain planned or not connected; payments, refunds and booking changes are also unavailable.
Global-ready foundations
Global configuration foundations are included. Additional languages and regional workflows are planned; full multilingual AI is not active in this phase.
Build a configurable AI team around your business knowledge, customer journey, and approval rules.
Build your AI team